Performance Marketing Blog

Insights & Guides

Expert resources on pay-per-call, affiliate marketing, lead generation, and performance advertising — from practitioners who run the campaigns.

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Marketing Strategy6 min

How Small Businesses Can Beat Big Brands at Video Marketing

Big brands have the budget, but audiences have corporate fatigue. Here's how small businesses can lean into raw authenticity to dominate video marketing without a Hollywood budget.

Jul 9, 2026Read

Marketing Strategy7 min

The Real ROI of Influencer Marketing for Local Businesses

National influencer stats don't apply to a 10-mile radius. Here's how local businesses can use nano and micro-creators to drive measurable foot traffic — and the content assets that come with it.

Jun 12, 2026Read